In addition to that, this issue documents how typography in postmodernism has almost completely emancipated itself from the typesetting trade and defies its actual “content-serving determination.” Some old-school typographers—in the sense of Kurt Schwitters’—might mockingly say that “Typography can be readable under certain circumstances”—but right or wrong and black or white are outdated by now. Long live the experiment and the desire to try it out! GUM presents typography for reading and viewing, for laughing and amazement, for stimulation, thrill and excitement!